Northridge, CA - What Kids Want, a leading toy manufacturer, has made Entrepreneur Magazine's Hot 100 list of America's fastest growing new businesses. The Hot 100 list, published in the June '04 issue of Entrepreneur, is culled from a Dun and Bradstreet database measuring the sales growth of companies founded since 1999. The only toy company so recognized, What Kids Want is also one of only four companies, out of the 100 listed, receiving an in-depth profile in the Hot 100 issue. Click here to see Entrepreneur - What Kids Want article.

Entrepreneur Magazine's June 2004 issue is on newsstands now.

What Kids Want is based in Northridge, CA, with offices and showrooms in New York City and Hong Kong. Founded, owned and operated by Jordan and Steven Kort, the company is committed to manufacturing and marketing the finest indoor/outdoor toys that underscore What Kids Want. For further information, contact Jamie Mendoza at 818-775-0375 or Jamie@whatkidswant.net.