What Kids Want® (WKW) markets a diverse range of quality, innovative toys to retailers throughout the world. Our products include seasonal toys, foam play mats, food play, dress-up and kid’s cosmetics. AT WKW, our commitment to innovation extends to product development, operational excellence and dedicated customer service. It’s the reason our customer base encompasses the world’s largest retailers. Innovation also defines our partnerships with Disney, Nickelodeon, Marvel, Sesame Workshop and more. The world’s finest kids brands are strongly represented in WKW’s seasonal toy line-up. Our extensive range of jump ropes, paddle ball and yo-yos are just part of a broad mix of branded seasonal toys that have positioned us as a dominant player in the category. In addition, we’ve created an instant indoor/outdoor sensation with branded hopscotch games, counting mini-mats, deluxe mat sets and more. We also market Wubbles, a proprietary bubble toy that makes bubbles without the need for bubble solution. Beyond seasonal toys, WKW’s What Girls Want line features everything dress-up, from tiaras to role play sets to elegant shoes (of course). Finally, our Sweet and Pretty make-up sets are distinguished by creative cosmetics in a variety of kid-friendly themes. With the finest in role-play and make-up products, What Girls Want keeps little girls looking good and having fun! Founded, owned and operated by Jordan and Steven Kort, our company’s mission is to market the finest range of toys that underscore What Kids Want. WKW is based in Northridge, CA, near Los Angeles, with offices and showrooms in Hong Kong and New York City.  We are an active member of the Toy Industry Association (TIA).