Northridge, CA - From Disney sidewalk toys to foam play mats, with lots of exciting Message in a Locket and What Girls Want products on the way, look for a full range of 2004 spring and fall toys from What Kids Want. What Kids Want unveils year-round fun for Toy Fair, in its New York showroom, located in 1107 Broadway, #1616. The company will feature products across all key categories, including:

• Disney Sidewalk Toys - Disney and What Kids Want pioneer a brand new category for kids, with products full of instant fun, including jump ropes, yo-yos and paddle balls, among many others. All feature Disney's Princess, Winnie the Pooh, Finding Nemo and more. Just now hitting retail shelves, Disney sidewalk toys are an industry first; upscale, instantly fun and ideal for merchandising throughout the year. For kids, ages three and up. Available this spring. Suggested retail $1.99 - $5.99.
  
  
• Princess Hopscotch Foam Play Mats - Now kids can play hopscotch on the go, and on a safe, soft foam surface featuring Disney's Princess. Screen-printed in beautiful full-color, Princess Hopscotch features nine interlocking foam squares, along with four markers, and stores easily in its own clear bag. For kids, ages three and up. Available this spring. Suggested retail, $9.99.
  
  
• Message in a Locket - All the rage among jewelry trend makers, Message in a Locket is the super-stylin' new way to share personal thoughts between friends. What Kids Want has created sets that include a bracelet and necklace, along with six engraved messages and personal stationary pad for even more personal feelings! For kids, ages five and up. Available this fall. Suggested retail, $4.99.
  
  
• Princess Light and Sound Mirror Beauty Set - A mirror that lights up, plays magical sounds and says sweet things is sure to make every little girl feel like a princess. The Princess Mirror Beauty Set from What Kids Want includes hair dryer, brushes, bottles and more. For kids, ages five and up. Suggested retail, $5.99.